On June 9th, Buyang Group submitted a report card that ignited the industry: the first special live broadcast set an astonishing record in just ten hours - live sales exceeded 8.55 million+, total exposure reached 5.05 million+, and the total number of orders exceeded 3000! With this impressive data, Buyang has climbed to the top of the national sales ranking, breaking the record for live streaming in the door industry category and launching a beautiful battle of online channel strategic transformation!
Accumulate and make progress: precise implementation of online strategy
This "good start" is not accidental, it stems from the deep cultivation and forward-looking layout of online channels by Buyang Group over the years:
Infrastructure first, channel connection: In 2016, we settled on Tmall to connect online and offline, building an O2O basic ecosystem that integrates online and offline interactions, and accumulating operational experience
Innovation and exploration, brand warm-up: Xu Jingjun, the general manager, promoted the Tiktok platform to carry out live broadcast. Deepened brand awareness among young user groups.
Seizing the opportunity to gather strength, timing is precise: After the national marketing conference, it was launched in a lightning fast manner, inheriting the confidence and rising brand potential of dealers nationwide. Thousands of dealers worked together to attract traffic, injecting strong initial traffic and trust endorsement into the live broadcast room.
Top management leadership: strategic emphasis throughout the entire process
Mr. Xu Buyun, Chairman, and General Manager Xu Jingjun have given unprecedented strategic importance and deep involvement throughout this campaign
Chairman Xu Buyun: Our core commitment is to continue adhering to the concept of 'With Buyang, I can rest assured' and provide users with more and better products! This slogan, which carries Buyang's 33 year quality original intention, has become the soul that runs through the entire live broadcast. The chairman closely monitors the data dynamics throughout the entire process from the rear, giving instructions on key links to ensure that user experience is paramount.
General Manager Xu Jingjun: As an important promoter of online strategy, General Manager Xu was deeply involved in the top-level design and key decisions of this live broadcast. At an important operational meeting during the preparation phase, she made it clear that "digital transformation is not a multiple-choice question, but a necessary question for the future!" She personally supervised core aspects such as product selection strategy, promotion mechanism design, and traffic acquisition plan, requiring the team to integrate precise and efficient management concepts into the entire live streaming process.
The forward-looking vision, strategic determination, and pragmatic supervision of senior leaders are the core driving force and solid backing for the success of this live broadcast.
Becoming famous in the first battle: Data confirms the determination to transform
8.55 million+sales, 5.05 million+total exposure, over 3000 orders, ranked first on the national group buying sales chart! This weighty report card clearly and powerfully confirms the correctness and execution of Buyang's online strategic layout:
Product Power Ignites the Market: Smart door locks have been sold out multiple times, but emergency restocking still runs out in seconds, proving the high recognition of Buyang in the market and intuitively reflecting the strong reputation foundation of the brand.
Operational capability has been tested: Faced with high traffic and high concurrency orders, the entire operational chain has withstood severe tests from technical system support, customer service response, order processing to logistics collaboration.
Significant optimization of user structure: 61% of new customers aged 25-35 indicate positive progress in Buyang's brand rejuvenation strategy, and online channels have successfully reached a broader target audience.
Verification of deep channel coverage: the source of orders not only covers core cities, but also goes deep into remote areas with great difficulty in covering traditional channels such as Xizang and Hainan. The advantages of online channels are fully demonstrated.
The future is here: Starting a new chapter in the online journey
Winning the first battle is just a glorious beginning! Buyang Group is taking this as a new starting point to accelerate the deepening layout of online channels: General Manager Xu Jingjun quickly launched the "Hundred Cities, Thousand Broadcasts" plan, aiming to help core distributors establish their own live broadcasting capabilities in the short term, form a comprehensive live broadcasting matrix, and make "Buyang Live" bloom everywhere, synchronously upgrading the smart supply chain and accelerating delivery.
From global sales champion to live streaming king, Buyang has knocked on the door to a new era online with a record of over 8.55 million!
There is a Chairman's slogan hanging in the Buyang workshop: "Cultivate a group of talents, cultivate a market, and build a brand. The task is heavy and the road is long, and a brilliant future begins from here." In last night's live broadcast room, this door connecting home and the world opened wider to the future.
